Search Engines man. First and foremost, submit to the engines. Try
www.submitcorner.com. Also, go to
www.dmoz.org and submit your site to the most relevent idex on there.
Right now, I'm struggling to get visitors to
www.rockboard.net, but I'd expect that once yahoo and all the other engines have the site in the database, the hits should take care of themselves.
Also, it pays to get linked on other sites. Find sites that are of the same content as yours and get them linked together by trading links. Doing this will increase your status in search engines. For instance, if you go to
www.lycos.com and do a search for the word "infinite2001" you'll see one of my Eminem fan pages, but if you dwell deep enough, you see links to other pages that have me linked.
Hope this helps.
Infinite