Jeremy,
I know how much it costs per click. As a google advertiser, you can see what the other companies are bidding (pretty much) same with epilot and overture...
You don't even have to be logged in with overture to see bid prices.
I know that some nursing PPC's pay a TON. That's why after five clicks I had made 30 some dollars today.
What I don't understand, however, is how the next two clicks only got me about 10 cents each...
I clicked on one of them from my home computer. I clicked the University of Phoenix one and even filled out the damn information form on their site.
I know from personal dealings with them, that they pay some of their affiliates up to 20 dollars per lead.
Knowing that, I'd think they are paying more than 10 cents per click and since their ad is showing up and not their competitors, I know that they are paying for it.
That is why I wonder how in the hell they figure these dang payouts...
Besides, it only shows that I have had 700 and some impressions today. I've had more visitors than that...
It's just confusing the hell out of me.