I think I'd work out the basics first.
Where do you site visitors come from? Do they know the URL, guess it or find it on a search engine?
Who are your visitors, repeat customers, male/female, old/young?
You could create a community targetted at middle aged housewives, if that's your visitor base. You could setup coffee shop environments, general chit-chat or broaden your own remit. Start discussions about other wonderful household cleaning tips/tricks, tell them about other household products, advertise them (for a fee).
However, ask yourself this "what does drycarpet mean to you?". Does it mean household management?
Perhaps you'd be better creating a new domain with a more general focus and directing people from drycarpet.com to houseproud.com's forums, or something similarly named.
